The Publicity Dilemma

This is an excerpt from a commentary posted on the Church's Newsroom in response to recent buzz over the depiction of Mormon temple rites on an upcoming episode of HBO's Big Love. In a word: wordimus:

"The Church of Jesus Christ of Latter-day Saints as an institution does not call for boycotts. Such a step would simply generate the kind of controversy that the media loves and in the end would increase audiences for the series. As Elder M. Russell Ballard and Elder Robert D. Hales of the Council of the Twelve Apostles have both said recently, when expressing themselves in the public arena, Latter-day Saints should conduct themselves with dignity and thoughtfulness

Not only is this the model that Jesus Christ taught and demonstrated in his own life, but it also reflects the reality of the strength and maturity of Church members today. As someone recently said, “This isn’t 1830, and there aren’t just six of us anymore.” In other words, with a global membership of thirteen and a half million there is no need to feel defensive when the Church is moving forward so rapidly. The Church’s strength is in its faithful members in 170-plus countries, and there is no evidence that extreme misrepresentations in the media that appeal only to a narrow audience have any long-term negative effect on the Church...

Now comes another series of Big Love, and despite earlier assurances from HBO it once again blurs the distinctions between The Church of Jesus Christ of Latter-day Saints and the show’s fictional non-Mormon characters and their practices. Such things say much more about the insensitivities of writers, producers and TV executives than they say about Latter-day Saints.

If the Church allowed critics and opponents to choose the ground on which its battles are fought, it would risk being distracted from the focus and mission it has pursued successfully for nearly 180 years. Instead, the Church itself will determine its own course as it continues to preach the restored gospel of Jesus Christ throughout the world."

Full statement here.