"For make no mistake, this is all my doing. Since I first made my stand against bottled water in 2006 – incorporating penalty points for serving it into my restaurant ratings, vilifying its producers and mocking its consumers – consumption of the stuff has plummeted (probably) Far more restaurants than ever before offer tap water first and then bottled only as the Bling-Bling alternative. Punters who opt for the Perrier or Badoit now do so with a blush and an apology to diners at the next table.
"In 2008 drinkers of bottled water are the new smokers."
Coren concludes, in his usual style:
Food snobs and restaurant critics make a big song and dance about mineral waters they like and don’t like. New York’s Ritz-Carlton even caters to the whim of abstemious punters with a dedicated water list and sommelier.
The vanity of it! While half the world dies of thirst or puts up with water you wouldn’t piss in, or already have, we have invested years and years, and vast amounts of money, into an ingenious system which cleanses water of all the nasties that most other humans and animals have always had to put up with, and delivers it, dirt-cheap, to our homes and workplaces in pipes, which we can access at a tap.
And yet last year we bought three billion litres of bottled water. 3,000,000,000 litres! I have no idea how much that is. But it seems a lot. Especially when we were fooled into buying it because of labels that said “pure as an alpine stream”, “bottled at the foot of a Mexican volcano” or “cleansed for three million years beneath a Siberian glacier”. What morons we are. ::Times online"treehugger.com